Design Standards and UX Research

Led by: Mikel Garcia, Mindy Harrell, Kristina Mayman

Scribe: Kristina Mayman

DevConnect, Web3 UX Unconference

April 18, 2022

UX Research

How is UXR different in web2 and web3

• you need deep dive interviews but people don’t want to connect with you directly
• how do you measure and predict success? the history of your launch is forever on the blockchain, there’s no soft launch
• we don’t want to track users, privacy is a big issue
• recruiting is difficult, how do you get the right users? there are some ways but they are expensive; you need to test continuously too, the costs add up

Role of the researcher

• evangelizing research
• engaging the team
• making sure that the designers and the engingeers understand the problems that the users have
• culture-maker
• compensate for testing, it’s part of research ethic; doesn’t have to be money, could be a favour or access to the product